Behaviour never happens in a vacuum. What people do is shaped by how they see themselves, the people around them, and the wider economic and political context.

On the Behaviour ID Substack, we explore topical issues through behavioural, psychological, cultural and political lenses.

From migration and misinformation to gambling, social media bans and ageing at home, we bring a fresh, personal perspective to the issues shaping our lives, and ask how identity influences the way we understand and respond to them.