People don’t resist change, they resist being changed.

Behaviour ID is a collaboration of independent Social and Behaviour Change consultants. We help purpose-driven organisations create lasting behavioural change by grounding it in identity.

We offer behavioural and social research, strategy, intervention design, change marketing and communications, and monitoring and evaluation.

As consultants, you work directly with us, with no account managers or handoffs. We're personally invested in every project. With fewer layers and a leaner operation, we offer greater flexibility, clearer communication, and better value.

Kris White

0400 458 667


Mat Crompton

0400 714 759

Malia Bowkett

Together, we’ve worked on projects for a range of government and purpose-driven organisations.

Our recent work

  • Ask how focusing on professional role identity helped Australia’s largest Primary Health Network begin to shift discriminatory attitudes and behaviours among healthcare professionals toward people experiencing issues with AOD.

  • Talk to us about how we helped the NSW Government design a vaping cessation app for teenagers by grounding it in social identity, and addressing the anxiety and emotional regulation challenges that come with identity formation in the teen years.

  • Ask about how we diagnosed and designed programs to address the psychosocial and identity-based factors driving teenage engagement with extremist content, and how we proposed to measure complex indicators of change.

  • Researching and designing interventions around coercive control, to measuring the effectiveness of mental health help-seeking campaigns, to developing marketing and service strategies for in-home rehabilitation — and much more.

“We collaborated on a significant behaviour change project to address the complex topic of stigma in alcohol and other drugs health care. Mat and Kris are intelligent, respectful and compassionate people who have an amazing breadth of knowledge across communications and behavioural science. I wouldn't hesitate to recommend their services.”

NorthWest Primary Health Network client

Behaviour Change that aligns, endures.

We believe identity is the key to unlocking lasting changes in attitude and behaviour.

If a new attitude or behaviour doesn’t align with how someone sees themselves, it creates friction and resistance. But when it fits, people are more likely to adopt it, and it is more likely to last.

Current state

High resistance, low alignment = low chance of sustained change

Future state

Low resistance, high alignment = high chance of sustained change

Our approach

By uncovering the identity dynamics that shape attitudes and behaviour, we make change not only possible and motivating, but aligned with who someone is, and who they want to become.

Our Identity Ecological Model (IEM) maps behavioural barriers and drivers across four levels — individual, relational, systemic, and societal — helping us develop strategies and design the conditions that make change not just possible, more likely to last.